Our Chinese team have excellent relationships with travel trade and consumer media, lifestyle press, and travel and food bloggers in China. We will help you create regular newsworthy stories to keep your product front of mind to your Chinese customers. As well as creating stories for you, we will help you promote them through media workshops, media trips, press releases and networking events.
With 618 million internet users in China, it is vital that your product is both easy to find and easily understood on the web. We employ professional translators, with a strong knowledge of the travel industry to turn your copy into meaningful, relevant and web savvy Chinese. We also work with video, audio and print, so whatever your communication needs, do get in touch.
Social Media is incredibly important in China and you will need to consider how you are going to reach the millions of Chinese users of WeChat and Weibo. You also need to ensure your listings are correct and your reviews are positive on China’s highly influential social media review sites. We can help with all your social media reach and your reputation management.
How much do you know about your Chinese customers? Do you know what they think about your product? Are you sure that what interests your western visitors will also delight your Chinese customers? We will work with you to gain important insights through designing and executing surveys that will assist the promotion of your product.