Although direct online business was always the priority of every business owner, 3rd party channels are also considered important in the whole distribution mix. Therefore, besides brand.com reservations, we also support distribution via Chinese OTA's. Thanks to powerful technology, European hotels get additional visibility and opportunities to generate more revenue.
Our services include:
The Chinese travel industry has been dominated by “the big three” national brands, but there are also emerging a new group of privately owned regional tour operators. We will prepare a strategic travel trade plan for you, advising which agents and operators we would target on your behalf through our representation team. We will agree an annual marketing plan with you, setting out sales targets, objectives and initiatives (such as which trade shows to attend, promotions etc) all tailored to your budget.