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Established in 2004, COTRI is the world's leading independent research institute for training, quality assessment, research and consulting on the Chinese outbound tourism market. COTRI is a privately organised, independent institute registered in Germany, founded by its director Prof. Dr. Wolfgang Georg Arlt FRGS, widely recognised as one of the leading experts on Chinese outbound tourism with more than 35 years experience in the market. COTRI provides market research, strategy development, quantitative and qualitative data flows, it is cooperating with all leading international and Chinese tourism organisations including UNWTO, WTTC, PATA, CNTA and CTA. Chinese Outbound Travel is an official COTRI's Country Partner.

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