Training Standarization Know- How


Hoteliers and hospitality professionals who need training and resources that reveal the specifics of the Chinese market, the wants and needs of Chinese travelers, ways to communicate on this market, and distribution channels, can definitely benefit from our rich assets and established market position.

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Quality Enhacement Branding


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Management Channels Revenue


We have teamed up with the biggest and most reliable providers in the hotel distribution sphere.

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Data Research Promotion


Bring your brand in front of Chinese travellers.

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  • Rooms distribution to world's biggest outbound travel market

  • Customer service in the same time zone

  • Performance based business model

  • Minimal set-up fee

  • Omni-channel approach covering direct & in-direct channels

  • Understanding of hotel business

  • One contact person for multiple channels

  • No long-tern binding agreements

  • Multi-lingual customer service

What is Chinese Outbound Travel?

It's an easy opt-in, low-cost package of products& services that will enhance your "China- related" business. Backed by the leading Chinese Outbound Travel Research Institute we will help to improve your brand visibility from hyperlocal, to the overseas market, providing pertinent insight and know-how on the best practices of Chinese marketing. It’s time to give your independent hotel an advantage over the competition, with just a low initial investment.

Why us?

By entering the collaboration with Chinese Outbound Travel alliance hotels gain access to superior know-how on the strongest outbound travel market: China. Other perks include connectivity to Chinese online distribution platforms and marketing, education and certification enhancement. With an optimised online presence, hotels have access to the dynamically growing Chinese market. Join us to reap all these benefits.

Who shoud sign-up?

Chinese Outbound Travel offers the combination of know-how, distribution, and marketing, thus it's the go-to solution for hotel managers and owners seeking a new, cost-saving strategy that will increase room occupancy. We help hoteliers tap into the Chinese market to grow their business.


Established in 2004, COTRI is the world's leading independent research institute for training, quality assessment, research and consulting on the Chinese outbound tourism market. COTRI is a privately organised, independent institute registered in Germany, founded by its director Prof. Dr. Wolfgang Georg Arlt FRGS, widely recognised as one of the leading experts on Chinese outbound tourism with more than 35 years experience in the market. COTRI provides market research, strategy development, quantitative and qualitative data flows, it is cooperating with all leading international and Chinese tourism organisations including UNWTO, WTTC, PATA, CNTA and CTA. Chinese Outbound Travel is an official COTRI's Country Partner.

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